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LOCATIONAL INTELLIGENCE

posted Jun 16, 2013, 5:09 AM by Leroy Dyer   [ updated Apr 21, 2016, 5:17 PM ]

Locational Intelligence

This offers annalists an additional level of analytic capability the ability to have multiple layers of information is a key requirement to the business intelligence process as organization and classification of data enables a greater understanding of unstructured data.

 

“Integration of Location (GIS) and standard BI platforms brings LI to greater usefulness by making it available as an option to anyone who is familiar with the more readily-available BI solutions, and without the need to master new concepts or a new user interface. Spatial relationships also greatly enhance many of the details commonly reported by BI systems, providing an added level of analysis that is useful in viewing and assessing trends (and existing data types).” (sau)

 

A recent research report – (sau) discusses locational intelligence, with advanced mapping capabilities presenting data can show geographical information in innovative and informing ways. Trends can be mapped and visualizations can reflect data down to street level, for customer trends and marketing this is a useful way to determine current customer movement and trends.

The ability to access information “on the move” has become a rapidly growing area of business intelligence, accessing dashboards, and scorecards keeping in contact with real-time information and information sharing has become of great importance to data driven companies. This area of business application development is a fast growing area of business information presentation. The simplification of dashboards is becoming increasingly important. The benefits of mobile business intelligence are significant and are confirmed In a TDWI best practices report – (MOB)

By deploying dashboards in the cloud making the dashboard or scorecard available to users immediately has also given application developers an efficient way to connect to and collaborate.